At WOW, we’ve been super busy getting ready for our first major trade expo: The Naturally Good Expo at Sydney’s Darling Harbour Convention Centre on 26th and 27th of May. For a little company like ours out of the Northern Rivers of NSW, it’s a big step; we’ll be vying for the attention of retailers and distributors alongside some big name supermarket brands who align with the broader movement towards a more healthy, sustainable lifestyle.

There will be hundreds of attendees we need to engage, if we want to realise our vision of converting Australians to a range of all-natural cleaning and body care products products that aren’t just environmentally friendly, but actually positively contribute to improving the environment. (We turn a noxious weed that threatens local native flora into effective, all-natural cleaners - but that’s another story).

Excitingly, we’ve just received a bit of extra encouragement from the convenors of the Expo; our Antibacterial Cleaner was named as one of four finalists in the Best Home & Living Product at the Naturally Good Awards 2025; winner to be announced in Well Being Magazine. We love and are grateful that the unique nature of our camphor hydrosol-based products is starting to be recognised by the industry -  we always knew they were more than just effective, all-natural, 100% biodegradable cleaning products; they are products that actively give back to the same local environment from which we source their ingredients.

And that makes for true sustainability.