When a new baby arrives, everything changes.
Your routines shift. Your priorities sharpen. And suddenly, the products you once barely glanced at take on new meaning.
Newborn skin is incredibly delicate — thinner, more absorbent, and far more sensitive than adult skin. This means that every wipe, wash, spray and natural nappy-change product matters. What touches their skin quickly reaches their system, making it essential to choose non-toxic, chemical free cleaning and natural skin-care options from day one.
For many families, this shift can feel overwhelming. Ingredient lists are long. Labels are confusing. And products marketed as “gentle” often still contain synthetic fragrances, preservatives, alcohols, and chemicals that newborn skin simply doesn’t need.
This is exactly why Wild Organic Ways (WOW) exists... to give parents a safe, trusted, Australian-made alternative that protects your baby, your home, and the planet.
Why Non-Toxic Care Is Essential for Newborns
In the first months of life, your baby’s skin barrier is still forming. Infants are more vulnerable to:
· rashes
· redness and irritation
· dryness and sensitivity
· reactions from added fragrances or preservatives
· absorption of chemicals from mainstream wipes and cleansers
Traditional baby products often contain ingredients that disrupt the skin barrier or trigger irritation. Even “sensitive” or “hypoallergenic” lines can still use alcohols, synthetics, or unnecessary additives.
Choosing natural baby care, natural skin-care, and non-toxic cleaning products helps protect your newborn’s developing system and gives their skin the soft, breathable environment it needs to thrive.
WOW Has the Answer: A Simple, Natural Trio for Newborn Care
Parents shouldn’t have to compromise — and with Wild Organic Ways, you don’t.
The WOW Newborn & Baby Clean & Care Trio offers a completely natural, eco-conscious, chemical-free solution for nappy changes, skin conditioning and hand hygiene. Each product is made with only 2–3 natural ingredients, derived from the invasive Camphor Laurel tree, and bottled with sustainability in mind.
No toxins.
No fragrances.
No harsh chemicals.
Just pure, gentle care from nature.
This trio supports you through every change, every clean-up, and every delicate moment with your baby.
Take Me Anywhere – Waterless Baby Cleanser
Why switch:
Most baby wipes contain preservatives, alcohols, fragrances or chemicals that can irritate newborn skin. Take Me Anywhere offers a pure, waterless clean, perfect for bottoms, hands, folds and quick freshen-ups.
· Spray and wipe: simple, fast and gentle
· Naturally soap-free
· Ideal for sensitive and reactive newborn skin
· Perfect for travelling and on-the-go parents
· Part of a chemical free cleaning routine
Ingredients:
Camphor Hydrosol
Mineral-Rich H2O (Byron Hinterland)
Aloe Vera (Aloe Barbadensis Miller)
Rub Me All Over – Calming Baby Skin Conditioner
Why switch:
Many baby lotions contain synthetic fragrances or heavy oils that sit on top of the skin rather than absorbing naturally. Rub Me All Over nourishes deeply without excess, supporting the natural skin barrier.
· Light, hydrating, soothing
· Helps relieve dryness, irritation or post-nappy redness
· Completely fragrance-free
· Supports natural skin healing and softness
Ingredients:
Camphor Hydrosol
Mineral-Rich H2O
Aloe Vera
Fractionated Coconut
Antibacterial Hand-Wash – For Mum & Dad
Why switch:
Typical hand-washes often use harsh surfactants and artificial antibacterials that dry the skin... not ideal when you’re washing your hands 15+ times a day with a newborn.
WOW’s hand-wash uses natural antibacterial ingredients for a pure, gentle clean without the chemicals.
· Effective, non-drying, and naturally antibacterial
· Perfect before and after every nappy change
· A safe and non-toxic cleaning product for the whole family
Ingredients:
Camphor Hydrosol
Mineral-Rich H2O (Byron Hinterland)
Aloe Vera (Aloe Barbadensis Miller)
Plant-Based Ethanol (10%)
Why Parents Are Making the Switch to WOW
Choosing WOW means choosing:
· natural cleaning products
· eco cleaning products that are safe for septic and grey water
· natural antibacterial cleaner options
· natural skin-care free from unnecessary additives
· refillable cleaning products that reduce plastic waste
· safer home environments for newborns and families
Every formula is simple, trustworthy, and consciously created to support newborn skin and parent wellbeing, without the hidden ingredients found in mainstream baby products.
A Pure Start for Your Baby
Your newborn deserves the cleanest, gentlest start to life. And you deserve products that make caring for them simple, safe, and stress-free.
With the WOW Newborn & Baby Clean & Care Trio, you’re not just choosing natural baby care — you’re choosing peace of mind, conscious living, and a healthier environment for your child.
Make the switch.
Choose non-toxic.
Start with WOW.