At WOW, we noted with interest this news story last week. Yes, scientists have found a valuable use for invasive weeds, resulting in an end product that is more eco-friendly compared to other options - no wonder it seems like another piece in the puzzle for a more sustainable future.

It’s our company motto, our ‘call to action’. But equally, it could mean: Find Wild Organic Ways for a natural, hypoallergenic cleaner that will clean your whole house effectively without exposure to harmful chemicals. Find Wild Organic Ways body care products to be certain what you are putting on your skin is an all-organic formula of no more than three or four natural ingredients.

You may have already come across a hydrosol before; they are most commonly used in natural skincare, cosmetic and aromatherapy products, extracted from plants like lavender, rose and chamomile.

Wander down the “green” aisle and you’ll see shelves filled with hopeful promises of gentler living. Yet, when we pause and read the fine print, we sometimes discover a mix of unfamiliar chemical names mingling with the botanicals. It’s a gentle reminder that the words eco and natural don’t always tell the full story—and that mindful label-reading is still one of the kindest things we can do for ourselves and the planet.