Wild Organic Ways of Thinking
WHY, IN ANY ELECTION, THE ENVIRONMENT IS THE LOSER.
As polling day comes and goes, everywhere you turn you see shiny, smiling candidate faces on corflutes, asking for your vote. These signs, made of corrugated polypropylene, are an accepted part of the Australian electoral landscape; so much so that we use a trademark name as part of Aussie vernacular - Corflute is to waterproof signs what Hoover is to vacuum cleaners. Corflutes are used by politicians of all persuasions - for a very short time. Once the election is over they are collected (mostly - there are always a few stragglers) and need to be recycled…and that’s a problem....
WHAT’S IN A NAME? WE THINK QUITE A LOT
For you keen-eyed early adopters who have used WOW’s organic cleaning products in the past, you may have noticed a subtle recent change to the name of our company, from ‘Wild Organic Wash’ to ‘Wild Organic Ways’.
WOULD SIR LIKE CHABLIS WITH HIS CAMEL?
What does feral camel with a camel milk curd and prickly pear salsa have in common with Wild Organic Ways products?
They are both examples of re-purposing invasive species into something that we all can benefit from.
TRUE CORPORATE SOCIAL RESPONSIBILITY
Recently, WOW noted with interest that the sustainability mission statement of outdoor clothing company Patagonia included the phrase ‘the struggle to become a responsible company’.