In a traditional linear economy, raw materials are extracted from the natural environment and turned into products, which are used and then discarded as waste.

At WOW, we’ve been super busy getting ready for our first major trade expo: The Naturally Good Expo at Sydney’s Darling Harbour Convention Centre on 26th and 27th of May.

For you keen-eyed early adopters who have used WOW’s organic cleaning products in the past, you may have noticed a subtle recent change to the name of our company, from ‘Wild Organic Wash’ to ‘Wild Organic Ways’.

Recently, WOW noted with interest that the sustainability mission statement of outdoor clothing company Patagonia included the phrase ‘the struggle to become a responsible company’.