“Eco-friendly.”
“Green.”
Wander down the “green” aisle and you’ll see shelves filled with hopeful promises of gentler living. Yet, when we pause and read the fine print, we sometimes discover a mix of unfamiliar chemical names mingling with the botanicals. It’s a gentle reminder that the words eco and natural don’t always tell the full story—and that mindful label-reading is still one of the kindest things we can do for ourselves and the planet.
The Australian Competition & Consumer Commission’s 2023 “greenwashing” sweep found that 57 % of businesses making environmental claims used wording so vague or unsubstantiated it risked misleading customers—think phrases like eco-friendly, kind to the planet or sustainable with little proof behind them.¹ It’s a timely reminder that buzzwords alone don’t equal true sustainability, and that transparency (clear ingredients, real evidence) is the only way to build trust.
At Wild Organic Ways, we believe an Eco-Warrior shouldn’t have to compromise. That’s why every product in our range contains just three or four whole ingredients—all recognisable, all traceable, and all kind to the planet. Here’s what that means for your home, your health, and our environment.
1. Camphor Hydrosol: Turning a Problem Tree into Powerful Natural Cleaning
Camphor laurel is an invasive weed choking native forests across the Northern Rivers. We distil this problem tree into camphor hydrosol, the hero ingredient in our natural cleaning products. Camphor hydrosol is naturally antibacterial, antifungal, and biodegradable, making it ideal for mould removal and surface cleaning—without synthetic solvents or bleach.
2. Mineral-Rich Water from the Byron Hinterland
Many brands rely on purified tap water treated with chemicals, but our formulations start with mineral-rich water drawn from aquifers in the Byron Bay hinterland. It’s the same pristine source that locals prize for drinking and bathing—and it’s the foundation of every spray and pump in our Byron Bay natural cleaning products. Free from chlorine, fluoride and micro-plastics, this pure water lets nature’s active ingredients shine without dilution or compromise.
3. Pure Botanicals Your Skin Will Love
To keep every cleanse genuinely gentle, we blend organic aloe vera (Aloe Barbadensis Miller) with skin-softening fractionated coconut oil (found in our Rub Me All Over Skin Tonic). Together they deliver moisture and calm irritation, turning our products into truly toxin-free skincare. The result? An antibacterial handwash, 100 % natural, that’s safe for little hands, furry friends and sensitive skin—yet still tough on everyday germs.
Why “99 % Natural” Isn’t Enough
Even a single ingredient can introduce micro-toxins into waterways, harm aquatic life, and trigger skin sensitivities. True eco-friendly cleaning demands we eliminate those 1% loopholes and commit fully to 100% natural, 0% compromise.
Putting Purity into Practice
Spores ’N All – a natural mould remover that kills visible mould and its invisible spores, preventing regrowth.
Midge Mozz Off – a DEET-free insect repellent spray that protects skin with camphor hydrosol and aloe vera.
Antibacterial Handwash – only three powerful ingredients: camphor hydrosol, mineral-rich H20 & aloe vera. That’s it.
How to Be an Everyday Eco-Warrior (Before You Even Grab a Bottle)
* Read the entire label. If you can’t identify or Google an ingredient in two clicks, leave it on the shelf.
* Count the components. Fewer, recognisable ingredients almost always mean fewer hidden synthetics.
* Choose 100 % natural cleaning products (no fillers, no mystery chemicals).
* Refill and reuse whenever you can — it keeps plastic out of landfill and money in your pocket.
By choosing Wild Organic Ways, you’re supporting a cleaner home and a cleaner planet—transforming an environmental weed into a force for good.
Ready to Clean the Wild Organic Way?
Explore our full range of eco-friendly cleaning products.
Download The Ultimate Guide to Tackling Mould Naturally for free.
Take 30 % off Spores ’N All in our Flood Recovery Pack—limited time only.
Because 100 % natural isn’t a trend; it’s the only way forward. 🌿